Digital Fail of the Day: LinkedIn Birthday Reminders!

Digital Fail #1: LinkedIn “Birthday Announcements” delivered via email. LinkedIn is for professional networking. Birthday reminders are annoying enough on Facebook. I don’t need to receive an email every day listing a random contact’s birthday. It has nothing to do with their career, their company or their personal achievements — except living another year longer. Let Facebook keep that one. If I begin to see 80 “Happy Birthday Mate!” posts in my LinkedIn newsfeed, I will check it less, not more. They have made some very wise content moves lately — this is not one of them.

LinkedIn_Birthday

Digital Fail #2: Someone sent me a link to an article on HuffPo that’s gone viral (the always popular premarital sex debate). But when the article loaded, all I could think was “Ugh, L’Oreal’s creative threw up all over the page.” This is one of the worst “skins” I’ve ever seen. There’s way too much copy, too many faces and too many call-to-action buttons. The only excuse would be if this were for a pharma product, they legally need all that copy!

Loreal_huffPo

A digital Skin should have one main image on the left and copy on the right, that’s how a human eye scans the page. The creative images should not be repeated in the banner ads, but synched in the messaging. Would you want to flip through a magazine and see the same ad four places in a row. The same logic that applies in print works online. And there should be ONE “Find us on Facebook” — not three! It’s obvious that this creative was designed without thinking about the page takeover on a whole. FAIL!

UPDATE: Apparently someone else agrees, because 20 minutes later and I can’t find the skin anywhere else on the site.

C’mon LinkedIn and L’Oreal — don’t just do it to do it, have a digital strategy in place. You both ruined my DigiDay!

Rainbow

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LinkedIn Likes Me — They Really Like Me!

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Is this a ploy by LinkedIn to make me feel special by denoting I’m in the top 1% of the business networking class? If I had been in the top 1% of my high school class at St. Joe’s, I assume I would’ve been rewarded with a full ride to the university of my choice. I wasn’t.  So what will LinkedIn provide? A few free “InMails”? A free one-month upgrade? Nope. It will just have me pander its promotion sans perks.

So LinkedIn — well played. The promotion made me feel somewhat elite, encouraged me to link back to your site, (which I obviously do multiple times a day or else you wouldn’t have ranked me as high), and I of course re-posted it to my network, boosting its viral intent. I did feel more legit when I saw other friends with posts of “Top 5%” and “Top 10%”. Aha, I have them beat!

200 Million members is a milestone. Do you think Monster.com ever came close? Apparently not. LinkedIn is the best professional networking site out there, it’s for job seekers, recruiters, small biz owners, stalkers, influencers, showoffs, the curious…It’s the lazy job seeker’s main tool. Just post, refresh, pay for the upgrade and the jobs will find you.

And this is one of my favorite features:

Screen Shot 2013-02-12 at 7.34.29 PMIt was also what made MySpace fun back in the day — seeing how many profile views you’ve received. Here’s a tip if you want to stalk people, ahem, I mean check out their work experience on LinkedIn and don’t want them to know: In your profile settings, you can choose to “Select what others see when you’ve viewed their profile.” There are three options, one of which is complete anonymity.

And here’s a guide from Hubspot to help you become a LinkedIn All-Star:  The Ultimate Cheat Sheet for Mastering LinkedIn

Thanks LinkedIn, you’ve made my DigiDay!

Rainbow